How Can We Measure Innovation?

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Recently the Freakonomics blog posted an interesting article: How Can We Measure Innovation?

They asked six "thinkers" in this area: How can a company measure innovation?

A summary of their responses is below:

  • Seth Godin: "if we embrace the process, not the event, we win."
  • John Seely Brown: innovation needs to be broken down into three different types so that it can be analysed - incremental, architectural, and distruptive.
  • Ashish Arora: "I know it when I see it".
  • Daphne Kwon and Bill Hildebolt: "Embracing failure … brings you dangerously close to failure’s more deadly cousin, flailing.".
  • Mark Turrell: Targets are essential to help drive behavior, and target setting is a critical task for senior management. The absence of targets leads to uncertainty and an inconsistent application of any improvement activities.

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